Blogs

As Generation Z (born between 1997 and 2012) continues to grow and make its mark on the world, Indian marketers in 2025 need to understand how this generation’s unique preferences are reshaping the consumer landscape. Known for their tech-savviness, social consciousness, and commitment to authenticity, Gen Z is driving key trends in India’s rapidly evolving market. If businesses want to successfully engage this generation, they must stay ahead of the curve and tap into what matters most to them. Here’s what marketers need to know about Gen Z trends in India for 2025.

As the world becomes more digital and cashless, credit card loyalty programs are going through a significant transformation. With over 70% of consumers choosing digital payment methods, it’s clear that the future of spending is shifting away from physical cash. This change is also affecting how we engage with credit cards and their reward systems. Traditional loyalty programs that once focused on points, cashback, or miles are now adapting to keep up with changing technology, consumer behavior, and societal values.

The 2025 stock market crash has caught investors by surprise across the globe, and for Gen Z in India, this might be the first major financial crisis they have experienced. While the market downturn can be unsettling, there are strategic steps you can take to not only survive but also come out ahead. Whether you're new to investing or already have some experience, this guide will help you navigate the current market chaos with confidence and make smart financial decisions in the Indian context.

In today’s unpredictable financial landscape, diversifying income sources is key to ensuring long-term financial stability. For Gen Z, starting early with fixed income sources is a smart move. These types of investments offer predictable returns and lower risks, making them ideal for building wealth and securing financial futures. Here’s a breakdown of 10 fixed income sources that can provide steady income, reduce financial risks, and contribute to long-term stability:

In the dynamic world of stock trading, ETFs have emerged as a popular investment vehicle. An ETF, or Exchange-Traded Fund, is a type of investment fund that is traded on stock exchanges, much like individual stocks. ETFs hold assets such as stocks, commodities, or bonds and generally operate with an arbitrage mechanism designed to keep trading close to its net asset value, though deviations can occasionally occur.

Gen Z is making waves in the world of online education and tutoring. With their tech-savvy nature and adaptability, they're capitalizing on the booming demand for digital learning. Here's a detailed look at how they're doing it, and how you can too!

1. Identifying Marketable Skills and Knowledge

Assess Strengths: The first step is identifying what you’re good at. Whether it’s math, science, languages, coding, music, or any other skill, knowing your strengths is key.

In today's fast-paced, technology-driven world, one generation stands out as particularly adept at navigating the digital landscape: Generation Z. Born between the mid-1990s and early 2010s, Gen Z has been immersed in technology from a young age, shaping their skills, behaviors, and worldviews in ways that previous generations can only marvel at. Let's delve into how Gen Z's tech-savvy nature has made them the masters of the digital universe.

Generation Z, those born between the mid-1990s and early 2010s, is making waves in the entrepreneurial world. Unlike previous generations, Gen Z is not content with traditional career paths and is increasingly seeking ways to monetize their skills and interests through online platforms and businesses. This entrepreneurial spirit is reshaping industries and creating new opportunities in the digital age. Let's explore how Gen Z is leading the charge as innovative entrepreneurs.