Blogs

As Generation Z (born between 1997 and 2012) continues to grow and make its mark on the world, Indian marketers in 2025 need to understand how this generation’s unique preferences are reshaping the consumer landscape. Known for their tech-savviness, social consciousness, and commitment to authenticity, Gen Z is driving key trends in India’s rapidly evolving market. If businesses want to successfully engage this generation, they must stay ahead of the curve and tap into what matters most to them. Here’s what marketers need to know about Gen Z trends in India for 2025.

Gen Z is making waves in the world of online education and tutoring. With their tech-savvy nature and adaptability, they're capitalizing on the booming demand for digital learning. Here's a detailed look at how they're doing it, and how you can too!

1. Identifying Marketable Skills and Knowledge

Assess Strengths: The first step is identifying what you’re good at. Whether it’s math, science, languages, coding, music, or any other skill, knowing your strengths is key.

Generation Z, those born between the mid-1990s and early 2010s, is making waves in the entrepreneurial world. Unlike previous generations, Gen Z is not content with traditional career paths and is increasingly seeking ways to monetize their skills and interests through online platforms and businesses. This entrepreneurial spirit is reshaping industries and creating new opportunities in the digital age. Let's explore how Gen Z is leading the charge as innovative entrepreneurs.

In the rapidly evolving world of finance, artificial intelligence (AI) is transforming how we manage our money. One area where AI is making a significant impact is in the realm of credit cards. AI-powered credit cards are bringing personalized financial management, enhanced security, and smarter spending insights to consumers. In this blog, we’ll explore how AI is reshaping credit cards and why this innovation is worth paying attention to.