Blogs

As Generation Z (born between 1997 and 2012) continues to grow and make its mark on the world, Indian marketers in 2025 need to understand how this generation’s unique preferences are reshaping the consumer landscape. Known for their tech-savviness, social consciousness, and commitment to authenticity, Gen Z is driving key trends in India’s rapidly evolving market. If businesses want to successfully engage this generation, they must stay ahead of the curve and tap into what matters most to them. Here’s what marketers need to know about Gen Z trends in India for 2025.

As the world becomes more digital and cashless, credit card loyalty programs are going through a significant transformation. With over 70% of consumers choosing digital payment methods, it’s clear that the future of spending is shifting away from physical cash. This change is also affecting how we engage with credit cards and their reward systems. Traditional loyalty programs that once focused on points, cashback, or miles are now adapting to keep up with changing technology, consumer behavior, and societal values.

In today's fast-paced, technology-driven world, one generation stands out as particularly adept at navigating the digital landscape: Generation Z. Born between the mid-1990s and early 2010s, Gen Z has been immersed in technology from a young age, shaping their skills, behaviors, and worldviews in ways that previous generations can only marvel at. Let's delve into how Gen Z's tech-savvy nature has made them the masters of the digital universe.