AU Bank Introduces 4 New Credit Cards: Ananta, Lakshya, Tejas & Prathama
AU Small Finance Bank has expanded its credit card portfolio by launching four new cards named Ananta, Lakshya, Tejas and Prathama. These cards come with a modern design and names inspired by Indian heritage.
The overall look and positioning feel premium, but the reward structure is simple and easy to understand. This follows AU Bank’s strategy of offering straightforward benefits that are suitable for a wide range of users.
Quick Comparison of AU Bank Credit Cards
| Feature | Ananta | Lakshya | Tejas | Prathama |
|---|---|---|---|---|
| Annual Fee | ₹2,000 + GST | ₹1,000 + GST | ₹500 + GST | ₹100 + GST |
| Welcome Benefit | 8,000 Reward Points | ₹1,000 Voucher or 4,000 RP | ₹500 Voucher or 2,000 RP | Not Available |
| Reward Rate | 5X on shopping, dining, travel | 5X on grocery and contactless | 5X on AU Rewardz | 2X on contactless |
| Base Rewards | 2X retail, 1X utilities | 2X retail, 1X utilities | 1X all spends | 1X all spends |
| Fee Waiver | ₹3 lakh spends | ₹2 lakh spends | ₹1.5 lakh spends | ₹75,000 spends |
| Lounge Access | 4 per quarter with spend condition | 8 per year | Not Available | Not Available |
| Milestone Benefit | Up to 50,000 RP | Not Available | Not Available | Not Available |
Key Highlights of Each Card
AU Ananta Credit Card
This is the premium card with an annual fee of ₹2,000. It offers up to 5X rewards on shopping, dining and travel. You also get domestic lounge access every quarter if you meet the spending condition. There is a milestone benefit of up to 50,000 reward points in a year.
Best for high spenders who want rewards and travel benefits.
AU Lakshya Credit Card
This card comes with a ₹1,000 annual fee and offers 5X rewards on grocery and contactless payments. You also get 8 domestic lounge visits in a year.
Best for regular users who want balanced benefits for daily spending.
AU Tejas Credit Card
This is a mid-level card with a ₹500 annual fee. It gives 5X rewards on AU Rewardz platform transactions. There is no lounge access.
Best for users who book flights, hotels or vouchers through AU platforms.
AU Prathama Credit Card
This is an entry-level card with a ₹100 annual fee. It offers 2X rewards on contactless payments. There are no welcome benefits or lounge access.
Best for beginners who want a low-cost credit card.
Reward Structure Explained
- Higher rewards on selected categories
- Basic rewards on regular spending
- Lower rewards on utility and telecom payments
This makes the cards easy to use but not the best option if your goal is to maximize rewards.
Lounge Access Benefits
- Ananta gives 4 lounge visits per quarter with a spend condition
- Lakshya gives 8 lounge visits per year
- Tejas and Prathama do not offer lounge access
Fees and Positioning
- Premium card Ananta
- Mid-range card Lakshya
- Entry-mid card Tejas
- Entry-level card Prathama
This pricing range from ₹100 to ₹2,000 makes these cards suitable for different types of users.
Pros and Cons
Pros
- Simple and easy reward structure
- Options available for every budget
- Good welcome benefits except Prathama
- Lounge access available on higher cards
Cons
- No unique or standout features
- Limited high reward potential
- Lounge access requires spending conditions
Bottom Line
The new credit cards focus on simplicity and easy usage. Ananta and Lakshya are good options for users who spend more and want basic travel benefits. Tejas and Prathama are better for beginners or low spend users.
These cards are a good choice if you want simple rewards without complex rules. However, if your goal is to get maximum cashback or premium benefits, you may find better options in the market. Start your AU Bank Credit Card journey today. Compare options and apply for a Credit Card in just a few simple steps.
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